An introduction to Brazil
Brazil has already become one of the world’s giant. It is presently one of the top countries receiving direct foreign investments.
Strong of a modern industry and in the way to become the “farm of the world”, Brazil has the world’s 6th biggest GDP. Some of its companies, such as Petrobas or Vale (steel), are famous corporation worldwide. Third biggest agricultural exporter, it’s the biggest producer of coffee, chicken, orange juice and beef. Almost self-sufficient in terms of energy (oil, hydroelectricity, ethanol, nuclear), Brazil has a big advantage: enormous reserves of oil in very deep water (7,000 meters deep, beneath 2,000 meters of salt), discovered in 2007 along its coasts.
The Health market is acknowledge as one of the most attractive in the world. With the constant increase of purchasing power, the middle-class his more and more worried about health, which creates huge demand. As cosmetics market goes, Brazil is soon to be the world’s biggest market for perfume.
One of the main players in Mercosul, Brazil is also a “global player” in the world’s market.
But the country has its flaws. The cost of living is high in overall, and one cannot approach this market underestimating the amount of investment required. We should not forget about the country’s bureaucracy that require local helps in order to avoid problems, decrease costs and go straight to the point.
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